Integrating with Marketo

Connecting to Marketo in Sumo is quick and easy. Just follow the quick start guide below!

Marketo integration details

Details required to connect: Your Marketo Instance, Client ID and Client Secret

Key integration features:

    • Mailing List: Select a Marketo list to push new Sumo subscribers to

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Connecting to Marketo in Sumo

  1. Log into Sumo!
  2. Open the Launcher Settings menu at the top-right of the Launcher and select Settings 
  3. Click on the Integrations tab at the top
    integrations.png
  4. Click on the Marketo integration
  5. Enter your Marketo Instance, Client ID and Client Secret and click Connect

  6. Select a Marketo list to push new Sumo subscribers to
  7. Click Save!

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Setting up extra fields in Marketo

Sumo offers the ability to set up multiple fields in your opt-in forms. This include standard fields such as First Name, Last Name and Phone Number. You can also set up completely Custom Fields or Hidden Fields!

Check out our guide on Fields HERE.

In order to make sure that any extra fields you've set up will correctly pass into Marketo, check out our guide HERE.

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Choosing separate lists per-popup

In Sumo, you can choose to push different Campaigns/Popups to different lists in Marketo.

Check out our guide to setting up campaign-level integrations!

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