Dashboard Guide


The Sumo Dashboard brings all of your form, site, and page stats into one central app. From seeing page views to email stats, having everything in one location allows you to make more informed decisions on how to leverage the Sumo tools for maximum results. To access your Dashboard, simply login to Sumo and head over to the “Dashboard” tab.

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Once in the Dashboard app, you will see 3 separate tabs at the top, Dashboard, Forms and Pages. Let’s take a closer look at each of them to see what information you can access.

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Dashboard Tab

The Dashboard tab is broken into 3 sections, the Stats Graph, the Form Performance section and the Page Performance section. The first section is the Stats Graph, which provides the following data:LM_Gaming___Creating_Legendary_Moments__2.png

  1. New Emails Collected: This is the amount of new emails that have been collected by your forms (At either a weekly, monthly, lifetime or custom date interval)
  2. Conversion Rate: This is the conversion rate of your forms, which combines the amount of impressions vs. conversions for your forms (At either a weekly, monthly, lifetime or custom date interval)

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  1. Your BEST performing form as well as that forms impressions, numbers of emails collected and conversion rate.
  2. Your WORST performing form as well as that forms impressions, numbers of emails collected and conversion rate.
  3. All Forms: This button allows you to click through and view all of your forms

The last section in the Dashboard tab is Page Performance, which provides data on your site pages that Sumo has collected. This information includes:LM_Gaming___Creating_Legendary_Moments__4.png

  1. Total pageviews for your website
  2. Total unique sessions that have been on your site
  3. Total page view per session on your site
  4. All Pages: This button allow you to click through and view the stats for all of the pages of your site
  5. The top five visited pages of your site and the total page views for each of them

Forms Tab

The Forms Tab has 2 sections, the Stats Graph and the Your Forms section. The first section is the Stats Graph, which provides the following data:LM_Gaming___Creating_Legendary_Moments__and_Refunds_Issued_by_Support_-_Google_Sheets.png

  1. Impressions: This is the total amount of times your Sumo forms have been shown to visitors on your site (At either a weekly, monthly, lifetime or custom date interval)
  2. Emails Collected: This is the total amount of emails that have been collected via your forms (At either a weekly, monthly, lifetime or custom date interval)
  3. Push Notification Subscribers: This is the total amount of subscribers that you have collected via Push Notification forms on your site (At either a weekly, monthly, lifetime or custom date interval)

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  1. Form: This is a preview image for each of your forms
  2. Title: This is the name of each of your forms
  3. Last Edited: This is the date that each of your forms was last edited
  4. Impressions: This is the numbers of times that specific form was shown to visitors on your site
  5. Conversions: This is the number of times a visitors subscribed via the form on your site
  6. CR% (Conversion Rate) - This is the rate of conversion for your form, which compares the amount of impressions to the amount of conversions for your form.
  7. Best: This column notes your BEST and WORST form with the badges

Pages Tab

The Pages Tab has 2 sections, the Stats Graph and the Your Pages section. The first section is the Stats Graph, which provides the following data:LM_Gaming___Creating_Legendary_Moments__6.png

  1. Pageviews: This is the amount of pageviews for your site that Sumo has collected (At either a weekly, monthly, lifetime or custom date interval)
  2. Sessions: This is the amount of unique sessions that your site has had (At either a weekly, monthly, lifetime or custom date interval)
  3. Pageviews/Sessions: This is the average numbers of pages a visitors views per sessions on your site (At either a weekly, monthly, lifetime or custom date interval) 

The last section is the Your Pages section, which provides the following:LM_Gaming___Creating_Legendary_Moments__7.png

  1. Page: This provides each of the URL of your sites pages and an image preview for that page
  2. Page Views: This shows the amount of page views a specific page has collected
  3. Conversions: This shows the amount of conversions that a specific page has
  4. CR% (Conversion Rate) - This is the rate of conversion for all of your forms for a specific page
  5. Forms: This shows the amount of active forms for a specific page

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