Setup Cart Abandonment

1) Setting up the strategy

1 Click the Monetize option, then select Shortcuts from the dropdown menu.

2 Click Create new Shortcut.

3 Click Create This Shortcut underneath Reduce Cart Abandonment.

4 Proceed to follow the steps in the Shortcut Wizard. (Make sure to click Done! Publish)

Note: In Step 5 of the Wizard, you will be asked to select an Ecommerce platform. If you choose WooCommerce or Shopify, codes will Auto-Generated within either Shopify or Ecommerce. If you choose Other, you will have the choice to create a Multi-Use discount code, or upload a list of unique codes to use in Sumo.

Best Practices:

When setting up this strategy, you need to choose your discount offer.

Recommended: 10% offer is our recommended starting place. Expect to see higher conversion rates the higher discount you offer.

Other Ideas:

1 Dollar Amount Offer: Try testing $ discount vs. % discount of the same amount. If your AOV is $100, try $10 off instead of 10% off.

2 The “Weird % Offer”: Try 7% or 9% off. We’ve seen a smaller discount amounts outperform round figures, like 10% or 20%

3 Free Shipping: Free shipping has almost become required. However, you should definitely test this offer if it’s performs well & the costs.

Case Study: After Sumo customer, properlbc.com, launched their abandon cart strategy, their form is converting at 8% and has driven sales of $34,000+.

properlbc.com delivers unique discount codes via the popup success message and sumo autoresponder, using our Shopify integration. With a click of a button, the discount is applied automatically to checkout.