Abandoned Cart Strategy
High level overview:
- Capture emails + recover lost sales at the same time.
- Recover lost sales by offering your visitor an enticing discount or value offer as they attempt to leave your cart or checkouts page.
- Sumo can detect their exit intent and deploy this strategy, bringing them back into the purchase funnel right then, or at a later date via Sumo's auto response email.
- The exclusive discount code is delivered on the success message of form itself along with our Sumo Auto Responder email.
Why is it important?
- This is Sumo's MOST effective strategy for recovering revenue from potential customers who fail to purchase.
How do I set this up?
Using Sumo Shortcuts, a step-by-step guide for launching proven strategies.
Click on our ‘Monetize > Shortcuts’ tab. Follow the steps to set up this strategy.
When setting up this strategy, you need to choose your discount offer.
Sumo Recommendation: A 10% discount offer is our recommended starting place. Expect to see higher conversion rates the higher discount you offer:
A few other ideas to test:
- Dollar Amount Offer:
- Try testing $ discount vs. % discount of the same amount. If your AOV is $100, try $10 off instead of 10% off.
- The “Weird % Offer”:
- Try 7% or 9% off. We’ve seen a smaller discount amounts outperform round figures, like 10% or 20%
- Free Shipping:
- Free shipping has almost become expected by visitors. However, you should definitely test this offer to see if it performs for your unique audience.
Case Study: properlbc.com
Sumo customer properlbc.com launched their abandon cart strategy and is converting at 8% and has driven sales of $34,000+.
Properlbc.com delivers a unique discount code campaign via the success message of their popup form and sumo autoresponder, using our Shopify integration. With a click of a button, the discount is applied automatically to Shopify checkout.
Enable Advanced Features:
When creating your Shortcut, you have the option to edit Sumo's pre-set Shortcut display rules. These are our best practice rules to ensure this strategy functions properly.