Abandoned Cart Strategy

High level overview:

  • Capture emails + recover lost sales at the same time.
  • Recover lost sales by offering your visitor an enticing discount or value offer as they attempt to leave your cart or checkouts page.
  • Sumo can detect their exit intent and deploy this strategy, bringing them back into the purchase funnel right then, or at a later date via Sumo's auto response email.
  • The exclusive discount code is delivered on the success message of form itself along with our Sumo Auto Responder email.

Why is it important?

  • This is Sumo's MOST effective strategy for recovering revenue from potential customers who fail to purchase.

How do I set this up?

Using Sumo Shortcuts, a step-by-step guide for launching proven strategies.

Click on our ‘Monetize > Shortcuts’ tab. Follow the steps to set up this strategy.

Best Practices:

When setting up this strategy, you need to choose your discount offer.

Sumo Recommendation: A 10% discount offer is our recommended starting place. Expect to see higher conversion rates the higher discount you offer:

A few other ideas to test:

  • Dollar Amount Offer:
    • Try testing $ discount vs. % discount of the same amount. If your AOV is $100, try $10 off instead of 10% off.
  • The “Weird % Offer”:
    • Try 7% or 9% off. We’ve seen a smaller discount amounts outperform round figures, like 10% or 20%
  • Free Shipping:
    • Free shipping has almost become expected by visitors. However, you should definitely test this offer to see if it performs for your unique audience.

Case Study: properlbc.com

Sumo customer properlbc.com launched their abandon cart strategy and is converting at 8% and has driven sales of $34,000+.

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Properlbc.com delivers a unique discount code campaign via the success message of their popup form and sumo autoresponder, using our Shopify integration. With a click of a button, the discount is applied automatically to Shopify checkout.

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Enable Advanced Features:

When creating your Shortcut, you have the option to edit Sumo's pre-set Shortcut display rules. These are our best practice rules to ensure this strategy functions properly.

 

More Information:

Sumo Stories:

Shopify Cart Abandonment Strategy (10 Shopify Stores With 10X ROI)
Ecommerce Instant Discount Strategy

Sumo Knowledgebase:
Integrating Discount Codes on Shopify
Setting up Discount Campaigns (outside of Sumo Shortcuts)

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